Topshop launches in New York!

Whenever I shop in London’s Oxford Street, I love to pop into the world of Topshop: and a world it certainly is at their flagship store. With everything from clothes and shoes to a beauty studio, a restaurant and even its own hair salon, Topshop, Oxford Street really is a true department store!

The brand that started off selling clothing in Peter Robinson stores in 1964 is now a multi-million pound empire that is, for most people, associated with wearable and affordable clothing and accessories, as well as being at the cutting edge of high street fashion.

However, despite the UK being treated to over 300 stores, with London being the metropolis of them all, American Fashionistas have not yet had the opportunity to experience the phenomenon that is Topshop. This is all about to change, as yesterday, 2nd of April 2009, New York’s 478 Broadway showcased America’s first taste of the true English styles that have become synonymous with the brand.

Kate Moss in the 50's style Ad campaign, running up to the big Launch

Kate Moss in the 50's style Ad campaign running up to the big Launch. Kate's dress has on it the Liberty Of london prints that have been designed exclusively for her collection.

Kate Moss arrives at the Topshop launch Party in New York

Jennifer Lopez and Husband Marc Anthony attend the Topshop Launch party in New York

THE STORE:

Topshop / Topman
478 BroadwayNew York,
NY 10013
http://www.topshop.com/

The store was actually supposed to open last year but unfortunately, because of construction problems the launch date had to be put back.

Situated over four floors, the flagship store will host all of their main lines such as Topman, MOTO, Unique and Kate Moss’s range; as well as exclusive collections by American designers. The ‘Style Advisor’ and the personal shopping service will also be adding to the flavour of the store.

Given its current success in the UK under the umbrella of the Arcadia Group, it is not surprising that Topshop has now decided to invade the US market, and especially in such an affluent area of New York. This was all predominantly down to Sir Phillip Green, (pictured left with Kate Moss) whose business acumen can certainly withstand any new venture.

The billionaire entrepreneur who grew up in South London bought Arcadia in 1999 and has since transformed it into a thriving empire with others brands such as Miss Selfridge and Dorothy Perkins sitting aligned with Topshop. Under the watchful eye of Green, it seems the Topshop team are always establishing new ways to expand the creativity and visions behind the growing brand. The most popular and most successful so far have been there sponsorship for the ‘New Generation’ scheme at London Fashion Week which gives young designers financial support in order for them to produce their collections. Also, in 2005, Topshop Unique (part of the Boutique collection) was selected as the first high street range to be shown at London Fashion Week resulting in New York boutique ‘Opening Ceremony’ buying and stocking the range.

Around the same time in 2005, Green was not only meeting and greeting but also plotting and planning with one of the world’s hottest supermodels; Kate Moss. The 34-year old fashion icon sealed the deal with Green for a reported £4 million a year and since May 2007 has launched eight best-selling collections and has a personal input into them all with some pieces being replica's of her own wardrobe wonder’s.

Pieces from previous collections have included her signature style staples such as skinny jeans and denim hot-pants as well as each collection providing a new take on her mini dresses.

Whether you are a regular Mossy follower or a new customer, Spring Summer 2009 looks set to be huge and after having a peek on Topshop.com it certainly won’t disappoint. The new collection which is inspired by Kate’s love for floral/feminine pieces mixed with her ‘rock n’ roll spirit’ will be launched in London and New York on the 2nd April.

I think it is fair to say that having modelled for some of the world’s most prestigious designers (Chanel, Roberto Cavalli and Louis Vuitton), Kate Moss undoubtedly knows a thing or two about fashion and how lucky we should feel that Topshop have offered us all a slice of her fashion pie.

The Topshop story continues……

So if you’re an American fashionista through and through, a trip down to 478 Broadway would certainly be advised and if you’re a true Brit then be content in the fact that there will always be a Topshop waiting around a high-street corner for you. Of course, if online shopping is your preferred choice then topshop.com is crammed with treats for everyone.

Post Written by Katie Powell, London Fashion PR exec.

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Photographs courtesy of:

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