Wednesday, 27 May 2009

Matthew Mania!

With over 19 markets in Europe and North America, the high street favourite that is H&M really couldn’t be doing any better at the moment. With previous designer collaborations including Karl Lagerfield, Stella McCartney and Commes Des Garcons, it really came as no surprise to see that they have welcomed Matthew Williamson through their doors to create a masterpiece for Spring 2009.

Williamson, who like most successful designers of today studied at Central St Martins college and graduated in 1994 in fashion design and printed textiles. In 1997 he founded Matthew Williamson Ltd with business partner Joseph Velosa and later that year secured his debut catwalk show which he called ‘Electric Angels’. With models such as Kate Moss , Helena Christensen, Jade Jagger and Diane Kruger all fronting the runway, it was guaranteed to be a success and insured him a place on the A-List fashion scene.

After a three year stint at the Italian fashion house, Pucci as Creative Director, Williamson returned to London in 2008 to concentrate on his own label full time. Undoubtedly at the top of his game, he is now a regular favourite on the twice yearly schedule at New York Fashion Week and therefore a collaboration with a hugely successful clothing Company like H&M seemed only logical.

The most successful aspect of all the collaborations appears to be the way that the designers can mix H&M’s relaxed yet chic style with their own signature look.

What’s even better about Williamson’s creations is that they have been offered to us in two helpings; the limited edition fashion range which was launched in April and now a unique summer collection which has been available since the 14th May. The long flowing maxi dresses mixed with kimonos and kaftan's all in a fabulous peacock palette highlight the creativity behind the British legend and echo his quirky catwalk range.

Celebrities are also loving Matthew's Spring Collection with the likes of Katy Perry and Nicky Hilton both choosing to wear one of Matthew's amazing Peacock feather print dresses to their recent engagements.

Full of colour and combining many of his signature prints, the beautifully crafted collection has already sold out in most H&M flagship stores so hurry, hurry hurry if you would like to 'share a glimpse of the Matthew Williamson range.'

After having a quick peek in London’s Oxford Street branch just after the first delivery I picked out this stunning ethnic dress which screams summer bohemian.

To view both collections in full log on to H&M’s website at If you have missed out this time around, don’t worry as you never know what the design duo have in store!

If you just can't get enough of Matthew Williamson's designs, check out his Summer 09' collection below:

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Post written by: Katie Powell, London fashion PR exec.

Images courtesy of:

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