Chic-Onomics at it's best!

Welcome to spring ladies. The sun is shining, flip flop time is nearly here and the summer fashion frenzy has already begun. There are sales popping up all over the place from many high street retailers offering their best bargains to online favourites such as asos.com treating us to prices we just can’t say no to.

However, the newest and quite frankly coolest member to the online club is Theoutnet.com, the most recent business empire pioneered by Natalie Massenet, the founder of online designer retailer Net-a-porter.com. The fashion site is basically the equivalent of a shopping outlet or mall where all the goods are from last season and therefore discounted by at least 40%. But lets be honest when these goods include bags from the likes of Mulberry, and dresses from hot new designers such as Alexander Wang, who cares about their place on the fashion time line.

The team behind the site have summed their ethos up perfectly, ensuring word of mouth is top of the agenda, ‘the Outnet is the global shopping destination devoted to selling discounted designer womenswear and accessories.’

The layout and design of the site is simple yet chic and has been perfectly created to hold an array of designers all offering us their goodies. The fact that such a fashionable and varied set of brands are on board the project only goes to show how well established Net-a-porter has become and how important the relationships with the client base are. We can only hope this means that other trendy members of the designing fashion elite won’t hesitate to join.

Apart from finding my Christmas AND birthday presents for the next two years on this fashion domain, my favourite section is ‘Dress me’; a personal styling service all done through the computer. The titles include ‘Vacation planner, Fashion Trends, Social Events, Chic essentials, Wear this forever, and Working wardrobe.’ What a truly genius idea this is, with Little black dresses having their own page and a ‘meet the parents ‘ area where you will find cute floral dresses, ruffle shirts and bow skirts all highlighting how spot on the creators really are.

With shoppers everywhere searching for good quality items at a reasonable price, word on the street is that the Outnet.com is set to be huge. Despite being new at the moment, if the success of big sister site, Net-a-porter is anything to go by, we know it will be just as fabulous and no doubt in the near future include all the extra little features.

Some of my personal favourites:

This Narciso Rodriguez dress would look fab for a summer party and is also similar to the Narciso dress Drew Barrymore wore recently. Originally £646, Outnet’s price £323.

And this Roberto Cavalli leather lovely, at £482 reduced from £964.

With worldwide delivery and plenty to choose from there really is no excuse to keep away… of course if you haven't enough space in your wardrobe, you can always shift some of your old clothing and make some cash in the process by selling them on our new global fashion auction website fabricjam.com. If you haven't checked it out already, be sure to do so!

Some useful outnet.com links (don't worry, links won't take you off this page, they will open in a new browser):

For designers: click here
To browse their selection of clothing: click here
To ogle over their handbags: click here
To check out their selection of shoes: click here
For their accessories department: click here
The outnet 'dress me' section: click here
The outnet 'flash sales' section: click here

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Blog post by Katie Powell, London Fashion PR Exec